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Campaign visual of the development at sunset reflected in the pool

03 · Off-plan · Visual study

Off-plan Development

Study

Off-plan · Selected visuals

Setting

Dubai, UAE

Starting point

Construction-stage material

Shown

Exterior campaign visual · Masterplan aerial · Unit interior imagery

Starting point

Before completion, a development is sold on visual material. The starting point is construction-stage material — a floor plan, the concrete shell and an unfinished interior — and masterplan, building and unit interiors all have to read as one place with one atmosphere.

Visual direction

A blue-hour identity applied consistently from aerial masterplan down to unit interiors, so every frame across every channel is recognisably the same development.

Source material

Architectural floor plan of the development
Construction photograph of the concrete shell of the building
Unfinished concrete-shell apartment interior

Source to result

Same camera position · same geometry · drag to compare

Finished visualization of the same building from the same camera position
Construction photograph of the concrete shell of the building
SOURCERESULT
Drag to compare
Finished visualization of unit type 1 interior, furnished and warmly lit
Vertical visual of the four-storey facade with stone bands, timber screens and planted balconies
Ultra-wide panoramic visual across the development

Shown in this study

  • Exterior campaign visual
  • Masterplan aerial
  • Unit interior imagery
  • Vertical facade composition
  • Ultra-wide panorama

Complete production example

This study shows visual direction only. For one property taken from a floor plan to visuals, a film and an interactive 360° experience, see the Casa Palmar case study.

Casa Palmar — visuals, film and 360°

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