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Campaign visual of the development at sunset reflected in the pool

03 · Off-plan

Off-plan Development

Project type

Off-plan

Location

Dubai, UAE

Services

Off-plan visualization, Stills, Film, 360°, Launch content

Year

2025

The challenge

Nothing is built yet. Sales depend entirely on visual material: masterplan, buildings, amenities and individual unit types all have to feel like one place with one atmosphere.

Visual direction

A blue-hour identity applied consistently from aerial masterplan down to unit interiors, so every asset across every channel is recognisably the same development.

Source material

Architectural floor plan of the development
Construction photograph of the concrete shell of the building
Unfinished concrete-shell apartment interior

Deliverables

  • 24 cinematic visuals
  • 1 launch film
  • 8 vertical social adaptations
  • 360° show-unit experience

Transformation

Finished visualization of the same building from the same camera position
Construction photograph of the concrete shell of the building
SOURCEFINAL
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Finished visualization of unit type 1 interior, furnished and warmly lit
Vertical visual of the development entrance at dusk
Ultra-wide panoramic visual across the development

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